
Black people are forced to be color conscious because it's our color that dictates the way we are treated in society, the privileges allotted to us and the discrimination we may face. Something as simple as walking into a high end boutique can be an issue of race if the manager follows us around the store or refuses to assist us as we look around. This preoccupation with color is gradually becoming prevalent in Corporate America as well. There is a belief, maybe even a myth that lighter skinned blacks get ahead while darker skinned blacks are told to get back. It’s a marvel that more blacks are holding high positions as CEO’s and managers of major companies however according to “Corporate Colorism” by Peter Behr once "inside" some blacks are making little progress towards moving into higher positions. Edward W. Jones Jr. was interviewed for the article and had very strong points as to what constitutes the success of blacks in Corporate America. He states“It means being smart but not too smart, being strong but not too strong. Being confident but not egoistical to the point of alienation. Being the butt of prejudice and not being unpleasant or abrasive…speaking out on issues affecting blacks but not being perceived as a self-appointed missionary…”(Behr 3). In order to succeed in Corporate America we must assimilate and conform to the corporate ideal. Jones’s believes that lighter skinned blacks have an advantage and that in order to combat colorism we have to confront it. When we speak of powerful figures, specifically men in the African American community, it is fair to acknowledge that historically many African American leaders happen to be lighter skinned. MalcomX, Martin Luther King, W.E.B Dubois, Booker T. Washington and most recently President Obama are of lighter skinned supporting the idea that lighter skinned African Americans rise on the social ladder. Is this just a coincidence? Or is skin color really an issue. I sincerely hope that this is just a coincidence.

























